Digital Ads Management

Kelola ads sebagai sistem.Run ads as a system.

Bukan sekadar setup dan optimasi campaign. Maul mengelola tujuh area yang saling terhubung—dari fondasi akun dan measurement, campaign dan creative, sampai analisis, business insight, dan eksperimen. Not just campaign setup and optimization. Maul manages seven connected areas—from account foundations and measurement, campaigns and creative, through analysis, business insight, and experimentation.

Susun brief diskusiBuild a discussion brief Chat langsungChat directly

Tujuh area utama pengelolaanSeven core management areas Semua paketAll packagesGrowth+Scale

01Foundation & Account SetupStruktur akun, akses, billing, dan fondasi campaign.Account structure, access, billing, and campaign foundations.
02Measurement & TrackingLangkah penting di customer journey terukur dengan tepat.Key customer-journey steps measured properly.
03Campaign Ads ManagementSetup, budget, optimasi harian, troubleshooting.Setup, budget, daily optimization, troubleshooting.
04Creative & Content StrategyPesan, angle, hook, dan format berbasis performance.Message, angle, hook, and format driven by performance.
05Creative Materials CreationStatic, carousel, motion/video, dan ad copy.Static, carousel, motion/video, and ad copy.
06Dashboard, Analysis & Business InsightData diubah jadi rekomendasi untuk pertumbuhan bisnis.Data turned into recommendations for business growth.
07Experimentation & A/B TestingHypothesis, test, dan learning untuk optimasi berikutnya.Hypotheses, tests, and learning for the next optimization.

Meta Ads
Google Ads
Tracking & Measurement
Creative
Insight & Growth

Scope of service

Apa yang benar-benar dikelola Maul.What Maul actually manages.

Tujuh area, dikelompokkan dalam tiga lapisan kerja. Buka tiap area untuk melihat rincian pekerjaannya.Seven areas, grouped into three working layers. Open any area to see the detailed work.

FondasiFoundationSiap jalan & bisa diukurReady to run & measurable

01 Foundation & Account SetupFondasi iklan yang rapi, aman, dan siap jalan.A clean, secure ad foundation that's ready to run. Semua paketAll packages

Memahami bisnis, produk, funnel, objective, dan KPI utama.Understand the business, product, funnel, objectives, and key KPIs.
Audit akun dan aset digital yang sudah ada.Audit existing accounts and digital assets.
Setup akun iklan (Meta Ads, Google Ads, dll.), akses, verifikasi, dan billing.Ad-account setup (Meta Ads, Google Ads, etc.), access, verification, and billing.
Struktur campaign, naming convention, dan audience dasar.Campaign structure, naming conventions, and initial audiences.

02 Measurement & TrackingAktivitas penting, dari traffic sampai conversion, bisa diukur dan dipakai untuk optimasi.Key activity, from traffic to conversion, is measured and usable for optimization. Semua paketAll packages

Measurement plan dan event mapping dari top hingga bottom funnel.Measurement plan and event mapping from top to bottom funnel.
Validasi event dan cek kualitas data secara berkala.Regular event validation and data-quality checks.
Stack disesuaikan dengan ekosistem: Website, App, CTWA/WhatsApp, Marketplace/Offline.Stack adapted to your ecosystem: Website, App, CTWA/WhatsApp, Marketplace/Offline.

Lihat peta measurementSee the measurement map ↓

EksekusiExecutionCampaign & creative berjalanCampaigns & creative in motion

03 Campaign Ads ManagementCampaign tetap terkontrol, sehat, dan sesuai objective.Campaigns stay controlled, healthy, and on-objective. Semua paketAll packages

Setup: Objective, audience, placement, bidding, jadwal.Objective, audience, placement, bidding, scheduling.
Budget: Alokasi, pacing, dan redistribusi bila perlu.Allocation, pacing, and redistribution when needed.
Lifecycle: Aktivasi, pause, scaling, restructuring.Activation, pausing, scaling, restructuring.
Troubleshooting: Delivery, iklan ditolak, billing, akses.Delivery, ad rejections, billing, access.
AdministrasiAdministration: Rekap spend dan invoice platform.Spend recaps and platform invoices.

04 Creative & Content StrategyMaterial iklan punya arah jelas dan terus berkembang.Ad materials have clear direction and keep improving. Semua paketAll packages

Menentukan messaging, angle, hook, offer, CTA, dan format.Define messaging, angles, hooks, offers, CTAs, and formats.
Membaca creative winner, fatigue, dan respons audience.Read creative winners, fatigue, and audience response.
Creative brief dan rekomendasi iterasi berikutnya.Creative briefs and next-iteration recommendations.
Asset bisa dipakai juga untuk organic social bila sesuai.Assets can also be used for organic social where relevant.

05 Creative Materials CreationAsset siap pakai untuk menjalankan dan mengoptimasi campaign.Ready-to-run assets to launch and optimize campaigns. Growth & Scale

Static visual
Carousel
Motion
Short video
Ad copy

Variasi creative untuk testing.Creative variations for testing.
Adaptasi ukuran untuk tiap placement dan platform.Size adaptations for each placement and platform.
Volume dan kompleksitas disepakati per bulan.Volume and complexity agreed monthly.

Belajar & tumbuhLearn & growData menjadi keputusanData becomes decisions

06 Dashboard, Analysis & Business InsightData diubah menjadi insight dan keputusan yang mendorong pertumbuhan bisnis.Data turned into insight and decisions that drive business growth. Semua paketAll packages

Traffic: Impression, CPM, CTR, CPC, kualitas traffic.Impressions, CPM, CTR, CPC, traffic quality.
Conversion: CVR, lead, purchase, CPA/CPL, ROAS.
Funnel: Menemukan bottleneck dari awareness ke conversion.Find bottlenecks from awareness to conversion.
RekomendasiRecommendation: Apa yang di-scale, diperbaiki, diuji ulang, atau dihentikan—termasuk landing page, offer, dan funnel.What to scale, fix, retest, or stop—including landing page, offer, and funnel.

Lihat ritme reviewSee the review rhythm ↓

07 Experimentation & A/B TestingContinuous learning, sehingga optimasi tidak hanya berdasarkan asumsi.Continuous learning, so optimization isn't based on assumptions alone. Scale

Hypothesis dari dataHypothesis from data
Pilih variabelChoose the variable
Tentukan success metricSet the success metric
Jalankan test dengan setup jelasRun a clearly set-up test
Evaluasi: scale, iterate, atau stopEvaluate: scale, iterate, or stop
Dokumentasikan learningDocument the learning

Catatan scope: Cakupan final, volume pekerjaan, platform, dan cadence pengelolaan dikonfirmasi bersama sebelum mulai.Scope note: Final scope, workload, platforms, and management cadence are confirmed together before work starts.

Measurement & insight

Dari tempat customer berinteraksi, sampai keputusan berikutnya.From where customers act, to the next decision.

Tujuannya bukan memasang semua tools, tetapi memastikan event yang penting untuk keputusan bisnis benar-benar terbaca—sesuai channel, funnel, dan data yang tersedia.The goal isn't to install every tool, but to make sure the events that matter for business decisions are actually readable—based on your channels, funnel, and available data.

Website

Landing page, form, checkout.Landing pages, forms, checkout.

GA4
GTM
Google Ads Conversion
Meta Pixel / CAPI

Traffic dan aksi konversi di website, dari kunjungan sampai lead atau purchase.Website traffic and conversion actions, from visit to lead or purchase.

App

Install dan aktivitas di aplikasi.Installs and in-app activity.

Firebase
MMP · Adjust / AppsFlyer
Conversion events

Conversion event di dalam app yang terhubung ke campaign.In-app conversion events connected back to campaigns.

CTWA / WhatsApp

Iklan yang membuka percakapan.Ads that open a conversation.

WhatsApp Business
Lead flow
Lead quality

Bukan hanya jumlah chat, tetapi alur dan kualitas lead yang masuk.Not just chat volume, but the flow and quality of incoming leads.

Marketplace / Offline

Penjualan di luar website atau app.Sales outside your website or app.

Menyesuaikan data yang tersediaBased on available data

Apa yang realistis untuk diukur dari data yang bisa diakses.What can realistically be measured from the data you can access.

Di semua environment: measurement plan & event mapping top-to-bottom funnel, plus validasi event dan cek kualitas data berkala. Across every environment: a measurement plan & top-to-bottom funnel event mapping, plus regular event validation and data-quality checks.

Lapisan keputusanDecision layer

Satu data, tiga ritme membaca.One data set, three reading rhythms.

HarianDaily

Daily / Live Dashboard

“Apa yang sedang terjadi?”“What's happening right now?”

Spend, traffic, conversion, CPA/CAC, ROAS.

MingguanWeekly

Weekly Review

“Kenapa, dan apa langkah berikutnya?”“Why, and what's next?”

Apa yang terjadi, kenapa, learning, next action.What happened, why, learning, next action.

BulananMonthly

Monthly Review

“Apakah bisnisnya bertumbuh?”“Is the business growing?”

Trend, funnel, efisiensi, dampak bisnis.Trends, funnel, efficiency, business impact.

Setiap review berakhir dengan keputusan:Every review ends in a decision:

Scale
PerbaikiFix
Uji ulangRetest
HentikanStop

Termasuk implikasinya ke landing page, offer, dan funnel.Including what it means for the landing page, offer, and funnel.

Packages

Tiga paket, satu sistem yang sama.Three packages, one system.

Paket bertingkat—setiap paket mencakup seluruh isi paket sebelumnya. Bedanya ada di creative production dan eksperimen.Progressive packages—each includes everything in the previous one. The difference is creative production and experimentation.

Area pengelolaanManagement area

01Foundation & Account Setup

✓

02Measurement & Tracking

✓

03Campaign Ads Management

✓

04Creative & Content Strategy

✓

05Creative Materials Creation

—

✓

✓ Lebih banyak✓ More

06Dashboard, Analysis & Business Insight

✓

07Experimentation & A/B Testing

—

✓

Tanya EssentialAsk about Essential →

Tanya GrowthAsk about Growth →

Tanya ScaleAsk about Scale →

Monthly management fee

Fee mengikuti Monthly Budget Spending.Fees follow Monthly Budget Spending.

Harga publik saat ini TBC. Fee final dikonfirmasi berdasarkan:Public pricing is currently TBC. The final fee is confirmed based on:

Platform yang dikelolaPlatforms managed
Monthly budget
Scope pekerjaan & paketScope of work & package
Volume creative materialsCreative-material volume
Tracking & measurement
Kebutuhan pengelolaan yang disepakatiAgreed management needs

Scope awal memakai Meta Ads sebagai basis 1 platform. Platform tambahan (mis. Google Ads, TikTok Ads, LinkedIn Ads) atau pekerjaan di luar scope dibahas berdasarkan effort.The initial scope uses Meta Ads as the one-platform basis. Additional platforms (e.g. Google Ads, TikTok Ads, LinkedIn Ads) or out-of-scope work are discussed based on effort.

Monthly management fee by budget tier
Monthly Budget Spending	P1 Essential	P2 Growth	P3 Scale
Rp1–5 jutamillion	TBC	TBC	TBC
> Rp5–10 jutamillion	TBC	TBC	TBC
> Rp10–20 jutamillion	TBC	TBC	TBC
> Rp20–50 jutamillion	TBC	TBC	TBC
> Rp50–100 jutamillion	TBC	TBC	TBC
> Rp100–200 jutamillion	TBC	TBC	TBC
> Rp200–500 jutamillion	TBC	TBC	TBC
> Rp500 jutamillion	TBC	TBC	TBC

Credentials

Didukung fondasi dan pembelajaran yang relevan.Backed by relevant foundations and learning.

2026MetaMeta Blueprint Badges obtained as part of the “Certified Media Buying Professional” process
2026GoogleGoogle Ads Search Certification
2021GoogleGoogle Ads Display Certification

Lihat profile & certificationsView profile & certifications →

Framework · bacaan lanjutanfurther reading Digital Ads Operating System Pendekatan Maul dari objective bisnis sampai measurement, execution, dan continuous improvement.Maul's approach from business objectives through measurement, execution, and continuous improvement. Baca frameworkRead the framework →